77" SONY BRAVIA 8A OLED 4K HDR AI Smart TV - K77XR8AB, Silver/Grey

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77" SONY BRAVIA 8A OLED 4K HDR AI Smart TV - K77XR8AB, Silver/Grey

Immerse yourself in breathtaking cinematic realism with the 77-inch Sony BRAVIA 8A OLED television. Engineered with Sony's Cognitive Processor XR, this TV intelligently cross-analyses picture and sound to deliver an experience that mirrors how we naturally see and hear the world. Each scene boasts exceptional depth, lifelike colours, and stunning contrast, thanks to the self-illuminating OLED pixels that produce perfect blacks and vibrant highlights. Whether you are watching blockbuster films, live sports, or streaming your favourite series, the BRAVIA 8A ensures every detail is rendered with remarkable clarity and emotion.

- 77-inch OLED display with 4K Ultra HD resolution for sharp, detailed images

- Cognitive Processor XR for intelligent picture and sound optimisation

- XR Triluminos Pro for a wider, more natural colour palette

- XR OLED Contrast Pro to enhance brightness and deepen blacks

- Acoustic Surface Audio+ for sound that comes directly from the screen

- Google TV with built-in Chromecast, voice control, and access to thousands of apps

- Works with Amazon Alexa and Google Assistant for hands-free control

- XR Motion Clarity for smooth, clear movement in fast-paced scenes

- IMAX Enhanced and Dolby Vision/Atmos support for immersive entertainment

Experience true home cinema with the Sony BRAVIA 8A, where advanced AI and OLED technology come together to transform your viewing.

GTIN: 4548736174870