Sony BRAVIA XR K98XR55BP 55 4K Ultra HD Smart OLED TV HDR Dolby Vision & Google TV

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Sony BRAVIA XR K98XR55BP 55 4K Ultra HD Smart OLED TV HDR Dolby Vision & Google TV

Experience true cinematic immersion in your own home with the Sony BRAVIA XR K98XR55BP. This 55-inch 4K Ultra HD OLED TV delivers breathtaking picture quality, thanks to Sony’s Cognitive Processor XR that intelligently analyses and optimises every scene to replicate how we see and hear the world. With deep, pure blacks and vibrant colours, every image appears lifelike and incredibly detailed. Whether you are watching the latest blockbuster, streaming your favourite series, or gaming, this TV transforms your living room into a private theatre with stunning HDR performance including Dolby Vision and Dolby Atmos support.

Key features include:

- Cognitive Processor XR for intelligent picture and sound enhancement

- 55-inch 4K OLED panel with over 8 million self-illuminating pixels

- Supports Dolby Vision, Dolby Atmos, and HDR10 for immersive entertainment

- XR Triluminos Pro delivers a wider range of natural colours

- XR OLED Contrast Pro boosts brightness and shadow detail

- Acoustic Surface Audio+ using actuators behind the screen for sound that follows the action

- Google TV built-in with Chromecast, voice control, and access to streaming apps

- Auto Low Latency Mode (ALLM) and HDMI 2.1 for smooth gaming on PS5

- Elegant One Slate design with concealed cable management

Elevate every viewing moment with a TV that thinks like you do.

GTIN: 4548736167650